My blog is a part of my Visual Communication class... and this course is about raising students’ awareness of the image evolution in the modern era, the aesthetics and production aspects of visual communication. The objective is to help students develop adeptness in reading and interpreting images. We will explore some of the psychology behind what we see, and ethical and cultural issues associated with visual
communication. We will study the major concepts of modern art, from Impressionism to
Contemporary Art, crucial for the development of the 20th century image society. We will also examine technical and stylistic aspects of the media through which we experience the world.
We will be looking at ways of understanding visual images in a variety of contexts
including print, motion pictures, still photography, graphic design, television and video,
computers and the internet. Some of the questions we will explore include: How and why
do we see? What stylistic conventions do different media adopt to influence our attitude?
What role do images have in intercultural and cross-cultural communication? What is the
relationship between the image and the reality it seeks to represent? How are persuasive
images produced? Who controls the images we see today? What is the relationship between
image and technology? And finally, we will discuss the cultural implications of visual
communication and the contribution of images to the promotion of a culture. (Professor S. Kocergine)
1) The power of images
visuals often carry a powerful meaning
visual symbolization: colors, shapes, and design elements have them; symbolic, connotative meaning can evolve and mean different things in different cultures
2) Visual Evolution in Business Communication
Becoming more visual due to advances in technology and changing audience expectation
visual literacy: ability to create and interpret individuals
3) Visual Design Principles
All aspects of a visual design must set audience expectations
Fundamental Principles: consistency, contrast, balance, emphasis, convention, and simplicity
4) Ethics of Visual Communication
Power of visuals= responsibility to communicate ethically
Ethical guidelines
Consider all interpretations and misinterpretations
5) Provide context
Don’t hide negative information that runs counter to your argument
Don’t exaggerate what supports argument
Don’t oversimplify complex situations
Don’t imply cause/ effect relationships without proof
6) Avoid emotional manipulation
Careful the way you aggregate data
communication. We will study the major concepts of modern art, from Impressionism to
Contemporary Art, crucial for the development of the 20th century image society. We will also examine technical and stylistic aspects of the media through which we experience the world.
We will be looking at ways of understanding visual images in a variety of contexts
including print, motion pictures, still photography, graphic design, television and video,
computers and the internet. Some of the questions we will explore include: How and why
do we see? What stylistic conventions do different media adopt to influence our attitude?
What role do images have in intercultural and cross-cultural communication? What is the
relationship between the image and the reality it seeks to represent? How are persuasive
images produced? Who controls the images we see today? What is the relationship between
image and technology? And finally, we will discuss the cultural implications of visual
communication and the contribution of images to the promotion of a culture. (Professor S. Kocergine)
Understanding Visual Communication
visuals often carry a powerful meaning
visual symbolization: colors, shapes, and design elements have them; symbolic, connotative meaning can evolve and mean different things in different cultures
2) Visual Evolution in Business Communication
Becoming more visual due to advances in technology and changing audience expectation
visual literacy: ability to create and interpret individuals
3) Visual Design Principles
All aspects of a visual design must set audience expectations
Fundamental Principles: consistency, contrast, balance, emphasis, convention, and simplicity
4) Ethics of Visual Communication
Power of visuals= responsibility to communicate ethically
Ethical guidelines
Consider all interpretations and misinterpretations
5) Provide context
Don’t hide negative information that runs counter to your argument
Don’t exaggerate what supports argument
Don’t oversimplify complex situations
Don’t imply cause/ effect relationships without proof
6) Avoid emotional manipulation
Careful the way you aggregate data
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